Jammu and Kashmir have tremendous tourism potential and being a labor-intensive industry, it provides very vast scope for employment as compared to other enterprises.
Tourism has become a mass and highly complicated phenomenon with respect to its economic, socio-cultural, and political consequences. It is a very effective tool for the economic development of Jammu and Kashmir in terms of employment generation and social integration, foreign exchange earner in increasing countries national income.
To date, mostly tourism in J&K has been promoted in the name of Kashmir, whereas a holistic approach is required to promote Jammu and Kashmir in totally to the national and international audience.
Jammu province has so much to offer and it is always underrated whereas now the time has come to promote the various tourist spots of Jammu to make the J&K more lucrative to the potential tourists.
The tourism industry in Jammu and Kashmir is supposed to be one of the most booming industries in the development of the J&K.